N.F.L. and Jay-Z Team Up on Music and Social Justice Campaign

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Sports|N.F.L. and Jay-Z Team Up on Music and Social Justice CampaignThe partnership brings together two of the country’s biggest brands, as well as the league and a vocal critic. ImageJay-Z, pictured at an N.F.L. game last year, and his company Roc Nation will be the league’s “live music entertainment strategist” and a contributor to the league’s activism campaign.CreditCreditBen Liebenberg, via Associated PressAug 13, 2019Looking to move past more than two years of national uproar, which started when football players began to kneel during the national anthem, the N.F.L. has signed a deal with the rap star and impresario Jay-Z to gain a foothold in the music business and get a seal of approval from one of the country’s biggest African-American celebrities for its social justice efforts.The deal with Roc Nation, the rapper’s entertainment and sports company, calls for the firm to be the N.F.L.’s “live music entertainment strategist,” a role that will see Roc Nation and Jay-Z consulting on entertainment, including the Super Bowl halftime show, and contributing to the league’s activism campaign, Inspire Change.The N.F.L. is keen to portray the Roc Nation deal as a way to bring more high-profile entert

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