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“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Technologies CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer. With ice hockey, the challenge is the puck. How do you track the puck and put the tag inside the puck? We can do it but it’s more costly. With basketball, they have been more focused on the ball than the players.”
Anders Gustafsson, CEO of Zebra Technologies, discusses how their tracking technology is being integrated deeply within sports and business in an interview with Jim Cramer on CNBC:
Our Tracking Technology Works Particularly Well With Football
We’ve learned now this past year that the tracking system we have with the NFL is actually considered to be the best by th

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