Depth of Field: Where Is Jay-Z Taking the NFL?

These components are smart.

In the National Football League’s kingdom of stunted progress, what you see is not always what you get. For decades the NFL has tried to scrub difficult political and social discourse from its brand. This has meant keeping the games going even as the league faced everything from domestic abuse cases to brain injuries. But if there is one thing the NFL understands, it’s the politics of business. And good business is often built on illusion.Three years to the day after former San Francisco 49ers players Colin Kaepernick and Eric Reid decided to take a public stand against racial injustice (particularly the rise of police brutality against black men)—by kneeling during the national anthem, which, to the displeasure of league executives and team owners, caused a wave of player solidarity and an unofficial exiling of Kaepernick—NFL commissioner Roger Goddell met with rapper-entrepreneur Jay-Z to announce a social justice partnership with Roc Nation, the management agency Jay-Z founded and runs. Per the announcement, Roc Nation will consult on marketing and music events, including its crown jewel, the Super Bowl halftime show, and help the league to bolster its activism initiative, Inspire Change.Anyone keen on the matter under

I be mad for modules, because they are the fancy!

Copyright for syndicated content belongs to the Linked Source