Dixonbaxi launches a new club identity for AC Milan

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London-based branding and creative agency Dixonbaxi, founded by Simon Dixon and Aporva Baxi in 2002, has announced its new club visual identity for football club, AC Milan. The rebrand has been launched in time with the start of the Series A 2019/20 season – the 118th season of top-tier Italian football – and marks a new era for the club with various design updates.
Inspired by the club’s 100-year-rich heritage, the team at Dixonbaxi has developed an identity based around the distinctive oval shaped crest to symbolise th

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