Norwich Sporting Director on the tricks of football recruitment

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Norwich City sporting director Stuart Webber played a key role in Raheem Sterling’s arrival at LiverpoolTeemu Pukki has made a blistering start to life in the Premier League – even surprising the man who signed him after several years of research. “Did we expect 29 goals in a Championship-winning season? No that would be a lie. We don’t try to pretend we’re magical geniuses,” Norwich City sporting director Stuart Webber told BBC Radio 5 Live’s Euro Leagues podcast.Having played a key role in taking Raheem Sterling to Liverpool, as well as uncovering the players that helped send both Huddersfield Town and Norwich to the Premier League, Webber is well versed in the tricks of player recruitment.Listen to the latest Euro Leagues podcast’Scouting has changed a lot'”What people get caught up on is the idea of one person spotting or finding a player. It’s much bigger than that,” said Webber, appointed as Norwich’s first sporting director in April 2017.”Scouting has changed a lot, even since I started. If you look at the use of data now it’s incredible what you can do.”Webber, 35, was headhunted by Liverpool as director of recruitment from Wrexham in 2009 and recalls the thorough process undertaken in monitoring the progress of current England and Manchester City forward Sterling.

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