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The heavily-rumored collaboration between Palace and Juventus was finally unveiled during the Italian team’s midweek game against Genoa. The collab was complemented with a lightshow-based advert on the pitch alongside banners with the caption of “History. Lols. Passion.” It was a typically Palace move, bringing a distinctly British sense of humor to one of the world’s biggest stages.
While the response in the streetwear world was universally one of excitement, what was the reaction in the staid and conservative world of football? We spoke to three experts to find out.
What do you think of this collaboration?
Sam Diss, Head of Content, Mundial: Just when everyone was getting tired of football collaborations, this came along, and it’s really good. It’s brilliantly ambitious, and we are made up for Palace.
Nick Lewis, Brand Strategy Director, COPA90: I think it’s a strong collaboration. The product is much more muted than I was expecting and I was surprised by how understated the Palace branding was. I like that they’ve evolved the famous black and white stripes. The neon makes it different enough without it being contrived.
Neal Heard, Author of The Football Shirts Book: If anyone thinks the recent collaboration kit is surprising then quite frankly they haven’t been paying attention.
The continued fusion of various strands of streetwear with football teams has been g
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